It’s time to educate ourselves and others on shame-free menstruation talk, and break the cycle of secrecy, fear and misinformation about menstruation that leads to negative consequences like period poverty. We need to seriously question the messages and the messengers using words like ‘whisper’, ‘discreet’, ‘secret’ and ‘hidden’ when talking about periods, because it discourages people talking about and getting support for reproductive health issues. Privacy is one thing – you don’t need to shout about your period (but you can if you want to) – setting your own personal boundaries about what comes out of your body and when are your choice and your business. But some corporations and outdated institutions make it their business (often literally – it helps them turn a big, international profit) out of telling people to keep periods secret. From sending branded lesson plans and free samples to schools and repeating the same old tropes from 90 years ago to following oldschool menstruation management models, it needs to change. Support #periodpositive to make this happen in 2017.